Yellow Pages at the Tipping Point
In an article appearing on today’s Local’s Only column at Search Engine Land, I discuss how our industry is reaching a tipping point, if it hasn’t already passed it. I intentionally use the phrase...
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InsideYP Goes Inside YPA Annual Conference
I’m on site in San Diego setting up for our annual conference next week. It’s the calm before the storm, but in three days, we’ll have all the major industry players here together to talk about...
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Call Tracking On the Rise for Print and Online
One thing I’ve heard a number of people at the conference talking about is call tracking. In order to protect their local search positions, we are now seeing that Yellow Page companies are...
View ArticleIn May, Consumers Think Yellow for Greening the Lawn
You’ve probably heard the saying “April showers bring May flowers,” but those May flowers bring eyes to your lawn – and the Yellow Pages. The “Lawn Maintenance,” “Nurseries-Plants-Trees,” “Landscape...
View ArticleTapping Twitter to Talk to Our Customers
Oprah tries Twitter and crowns Ashton Kutcher “king” of it. Everybody is crazy about Twitter. And as marketers, those of us in the local search industry should have our ear to the ground.So where...
View ArticleStudy: Americans Spend 23% of Internet Time on Social Networking Sites and Blogs
Whether it’s AT&T’s local social search experiment buzz.com, SuperMedia’s digital coupon Twitter channels, or Yellow Pages Group’s early integration of new Facebook social plug-ins, our industry...
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Stay Connected to Industry and Conference News with LSA’s Updated Mobile App
The updated and free Local Search Association mobile app keeps you connected to all the latest news, innovations, technologies and companies that are driving the local search industry forward. Whether...
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Improving Local Search with Standardized Business Listing Information
In my recent Street Fight article I discuss the lack of accuracy when it comes to online business listing information. When searching locally on search engines — which according to Moz’s David Mihm...
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On Street Fight: Location, Relevancy, and the Search for Personalization
Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of...
View ArticleCall for Contributors: Seeking Writers in the Local Media and Marketing Space
In addition to recently improving the design and functionality of this blog, we are also looking for new content contributors. Whether you’re a national brand rep, small business or a local media and...
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